6 Must-have video PRODUCTIONS FOR schools & educational institutions

Video productions for schools is growing more and more popular each year. COVID-19 has only helped to grow society’s acceptance and use of video as a promotional, learning and communicative tool.

Schools and educational institutions are increasingly using video to tell the story of their school. Videos helps to show both parents and students what to expect. Strong video content helps schools to share important information in a consistent and clear way to the school community. Furthermore, it provides a platform to proudly showcase student successes and achievements.

Let’s take a look at 6 of the must-have video productions for schools and educational institutions.

1) School Profile Video

A school profile video tells current and future members of your school community who you are as a school. Profile videos, or or School Promotional Videos, help parents and students understand what your school is like. These videos also share the values and mission of the school. This helps families decide if the school is a good fit for them. School Profile videos provide the critical first impression of the school.

A School Profile Videos is typically 2-7 minutes in length. Generally they involve a full day or couple of days filming at the school. Elite Media’s School Profile Videos start at $3500.00 inc. GST. Check out our post of Creating Effective School Profile Videos.

A school profile video produced by Elite Media for Mudgeeraba Special School.

2) Enrolment Video / Welcome to Prep Video

An Enrolment Video prepares students for joining your school community. School Enrolment Videos help settle any pre-school jitters by introducing the school’s leadership team. The video may answer frequently asked questions, and orientate parents and students to school rules. These could include pick up and drop off rules and procedures, uniform policy, technology and BYOD policies and behaviour policies. An enrolment video may be one long video or you may break it down into separate videos by topic.

3) Road Safety Videos

Before and after school pick up and drop off is a critical time of day for schools. It is important that parents, teachers and students work together during these times to minimise risk and ensure the safety of all students.

Road Safety Videos clearly communicate to parents and students the correct procedures during these times. Remember who your audience is. Many schools choose to have two sets of road safety videos produced – one speaking directly to parents, and the other directly to students.

The visual nature of video helps remove any misunderstandings or uncertainty about correct locations that may occur if the instructions are provided only in print or verbal format.

Take a look at the below School Road Safety Videos we produced with Mango Hill State School:

Road Safety Video targeted to parent/guardian viewers

Road Safety Video targeted to students

4) Testimonial Videos

Testimonial videos are one of the most valuable forms of marketing currently available. Buyers say that 90% of their decisions are influenced by online reviews. And that 79% of consumers trust online reviews as much they would recommendations from friends and family. The same goes for schools. Prospective parents are more likely to connect with and trust other parents who have gone through the same decision making process that they are. Hearing other parents ease some of their concerns and confirm that the school practices what it preaches increases the chance that these parents will move only to the next stage of inquiry.

5) End of Year Concert/School Musicals

A great way to show that the school takes pride in its students and the school community is to have your End of Year Concerts and School Musicals professionally filmed. Sell the video to raise money for next year’s performance, or gift the video the participating families as a thank you and a keepsake to look back on in years to come. This is also a great way to ensure parents, guardians and grandparents who are unable to attend still feel included in the achievements of their loved ones.

6) Graduation Videos

Graduations are an emotional time for all involved. A video keepsake of a graduation ceremony shows the outgoing members of the school community how much you have valued their time with you. It is something that parents and their children will look back on in years to come with joy and pride. Graduation videos consolidate feelings of goodwill toward the school.

With our graduation and performance videos, productions are privately shared online or distributed on school servers based on school preference.

Video Productions in Schools - Get a Quote

Elite Media’s video production team have extensive experience working with children of all ages. All team members hold a Victorian Working with Children clearance.

For a quote to have a video production produced for your school, please feel in the form below.