7 reasons why you should be using INTERNAL TRAINING VIDEOS
Video is one of the most effective training tools available. Video’s innate accessibility allows you to educate and train employees anywhere and at anytime. In this blog we will take a look at 7 Reasons Why You Should Be Using Internal Training Videos:
- Professional Internal Training Videos will save you money
2. Training Videos are accessible
3. Professional Training Videos are consistent
4. Video makes it easier to explain and break down complex concepts and information
5. Your staff will be more engaged
6. Videos for Internal Training increase retention
7. Training videos are versatile
Let’s dive in!
1. Professional Internal Training Videos will save you money
Companies like Microsoft and IBM have used video to dramatically bring down their internal training costs. Internal training videos negate the need for and expense of training days and off sites, and the travel, accomodation and other costs associated, making it a cost effective investment for organisations. IBM saved $579 million in the first two years of its video learning program. Microsoft brought down their costs from $320 per person to just $17 per person – a massive saving of $303 per person.
Once your training videos have been completed you have no more to pay! You make a one-off investment, and then the video can be used over and over again by multiple employees.
2. Training Videos are accessible
One of the wonderful benefits experienced with video training is that it can be done from anywhere. Video allows you to provide demonstrative training to staff no matter where they are in the world. Goodbye travel expenses and stressful attempts to organise 100 staff to be in the one place and the one time.
Furthermore, video allows staff to engage with learning at their own pace. If they are struggling with new material they are able to slow things down and rewatch the content as many times as they choose. Video caters to a range of learning styles – offering staff the ability to see, hear and if you have subtitles read information to absorb to ensure maximum opportunity for retainment.
3. Professional Training Videos are consistent
Workplace training can be affected by a number of factors. The person training, time of day, day of the week, faulty technology are just some of the variables that can effect staff engagement and retention of learnings.
This is not just important for the effectiveness of the learning that takes place, but also employee retention and initial perceptions of your business.
For example, does the staff member who is training the staff know how to train? Are they confident and do they reflect the face of your business appropriately? Do you have multiple trainers across the state/country that are providing different experiences to staff?
With a video, you can control the delivery of the information to ensure that all staff are provided the same content in the same way. You can be confident that no information has been missed or overlooked. The training is presented in a way that provides staff with a positive impression of the business, and it showcases to staff that your company has invested in and values their learning.
4. Video makes it easier to explain and break down complex concepts and information
The use of graphics in video can help to break down and simplify complex information. They can also be used to make dense information easier to consume. The multiple learning styles reached through videos ensure that staff are given the best opportunity to understand and retain the information.
5. You staff will be more engaged
People prefer to watch videos when it comes to learning. According to the State of Video Marketing 2020 report by Wyzowl, 66% of people said that they would choose to watch a video to learn over reading text (18%) or attending a webinar (just 3%).
Again a big factor in the pro column for video is that it allows people to learn at their own speed, at a time and location that suits them. It also provides a visual stimuli and the ability for a process to be demonstrated through video, which has been shown to improve staff effectiveness at their jobs.
6. Videos for Internal Training increase retention
If staff are more engaged in learning, they are more likely to retain what they learn. Furthermore, show that people remember only about 20% of what they read, compared to 80% of what they see and do. The visual element of videos assist in reinforcing the message and help people remember it.
The first days and weeks at a new organisation can be overwhelming, and often the overload of information can be hard to absorb. With internal training videos, new staff can have peace of mind that if they are ever unsure or need a refresher, they can just go back and review the video training. And this is not just valuable for new staff – all staff sometimes need to review a process if they do not do it it too often, and video provides and easy and accessible way for them to refresh their knowledge.
7. Training videos are versatile
Live motion or graphics. Voice over or presenter. Video provides a number of different ways to present information.
You can create videos for a wide range of purposes too, including but not limited to:
- Onboarding
- Best practice
- Logging in/logging out on site
- Walking through new software
- Customer service skills
- Teaching staff and suppliers about new products and services
- Compliance training
Internal training videos can be used for all levels of an organisation, for all learning aspects. Before you know it, you’ll have a library of video content that can be referred to at any time by your team, creating a valuable asset for both your staff, and your organisation.
To discuss the production of a video training program for your business, please get in touch using the form below.
