7 WAYS TO PROMOTE YOUR REAL ESTATE MARKETING VIDEOS
How to get best results from your video content
You have just been sent through your real estate video. The home looks great, the seller is happy and you are ready to list the home online. But what should you do to promote your real estate marketing video? How do you make sure that your video is viewed by all the right people?
Below we cover 7 ways that you can promote your real estate videos to get best results.
1. Cover the bases
Make sure that you upload your property marketing video wherever you place your property listing. The normal places may include realestate.com.au, domain.com.au, and your agency website.
2. Get social
Share your real estate videos on all your social media channels. This means your video should be shared across your Instagram, Facebook, YouTube and LinkedIn business pages. If you do not have a professional Instagram or YouTube page – get one! These are great supportive marketing tools for your videos and to reach out to your network.
3. Email a link to your database
Boost the strength of your email marketing by adding links to your real estate videos. If you have testimonials, agent profiles, or other marketing videos, link the videos as part of your email signature.
4. Engage your team
Share your property videos on your agency’s website, the company’s Youtube channel, and other social platforms.
5. Get it sponsored
Sponsored posts are an affordable form of advertising that you can use to target a certain audience group or to build awareness. By boosting your video post or by creating a video ad you can increase video views and attract new leads. With consumption of social media so high, many homes are now being sucessfully sold through social campaigns.
6. Use a QR Code on printed materials and press ads
Showing off your property video is not only limited to online. Especially after COVID, using QR codes is the new normal. Put QR code links to your video on your print materials, press ads and signboards. QR codes are easy to create through websites such as http://www.qrstuff.com.
7. Add share buttons to the bottom of your real estate marketing videos
Share buttons make sharing your real estate marketing video easy. Because if it is easy to share, people will be more likely to do it. It is an easy and free way to gain more viewers.
Follow these tips to promote your real estate marketing videos and to increase the effectiveness of your property marketing campaign. Remember – the more people that see your video, the greater chance you will have a higher number of leads. Which in turn increases the chances for a higher selling price. Happy sharing!
