7 ways a property video will sell your home

Not sure whether property videos are for you? Here are 7 ways that real estate videos help to boost your marketing and sell homes!

1. 1. The popularity of videos is growing, and buyers love them.
      In the world of real estate, video has been shown to attract sellers and buyers, boost listings, and generate a higher number of quality leads. This in turn can result in a greater opportunity for a high selling price. Real estate listings that include a video receive, on average, 403% more enquiries than those without.

1. 1. Video is not a passing trend.
      Video usage and consumption has increased steadily year on year for the past 10 years, with people looking to videos now more than ever as their primary source of information. Video plays a critical role in making sure your property is seen.

1. 1. A property film is a 24/7 open home.
      For buyers locally, interstate and overseas! With the long term uncertainty of COVID looming, videos provide additional insight and the emotional connection needed to make purchase decisions when buyers are unable to visit in person.

1. 1. Video provides an extra level of trust and credibility for prospective buyers.
      Real estate videos show the flow of the property as well as the size and layout of the rooms more accurately than photos. It also allows you to showcase the benefits of the location of the home. By showing prospective buyers the ‘big picture,’ they will be in a better position to engage emotionally with the property and imagine the life they could have living in your home.

1. 1. Video is efficient and effective
      Video engages and excites, and allows for viewers to experience the floor plan of your home whilst also learning about the home’s key features. This means much more information about your property is covered in a shorter space of time. Only 20% of internet users read content in its entirety, whereas 80% of online visitors will watch a video.

1. 1. Video makes you emotional.
      Property films have the power to provoke an emotional response in potential buyers. As more of our senses become engaged, we are able to experience the property at a deeper level. Purchasing real estate often comes down to whether the buyer feels that they have an emotional connection to a property.

1. 1. People like to share.
      Videos are shared 1200% more times than links and text combined, meaning that your property is far more likely to be seen online than a property advertising with text alone. More engagements equal more leads, which ultimately means a greater chance of selling your home.

The key is quality.  Real estate is a visual investment – as such, it is important that the visuals captured are of the best possible standard. A high quality production also reflects highly on your standards as an agent and an agency. It is important that the video clearly shows the viewer the best features of the home, and takes into consideration the target buyer and what is important to them.

To learn more, please take a look at some of our real estate videos. Or to book a video with us, please click on the button below.