7 ways a property video will sell your home (infographic)
Every now and then we come across agents who love video, appreciate what it can do for them and their clients, but for whatever reason are unable to communicate the value of property film to their clients. To help out, we’ve developed this infographic aimed on home sellers, which looks at 7 ways a property video will sell their home. We hope you find it useful!
For more information about how we can create your property video, click here.
Text version of infographic
7 ways a property video will sell your home
- The popularity of videos is growing…and buyers love them.
In the world of real estate, video has been shown to attract sellers and buyers, boost listings, and generate a higher number of quality leads, which can result in a greater opportunity for a high selling price. Real estate listings that include a video receive, on average, 403% more enquiries than those without.
- Video is not a passing trend.
According to a number of studies, by 2017 74% of all internet traffic will be video. With the vast majority of home buyers now searching for their home online, video plays a critical role in making sure your property is seen.
- A property film is a 24/7 open home.For buyers locally, interstate and overseas!
- Video provides an extra level of trust and credibility for prospective buyers.
Film shows the flow of the property as well as the size and layout of the rooms more accurately than photos. It also allows you to showcase the benefits of the location of the home. By showing prospective buyers the ‘big picture,’ they will be in a better position to engage emotionally with the property and imagine the life they could have living in your home.
- Film is efficient and effective
Film engages and excites, and allows for viewers to experience the floor plan of your home whilst also learning about the home’s key features through your agent’s piece to camera/voice-over. This means much more information about your property is covered in a shorter space of time. Only 20% of internet users actually read content in its entirety, whereas 80% of online visitors will watch a video.
- Films make you emotional.Just like the scene in The Notebook, property films have the power to provoke emotional responses in prospective buyers. As more of our senses become engaged, we are able to experience the property at a deeper level. Purchasing real estate often comes down to whether the buyer feels that have an innate emotional connection to a property.
- People like to share.
Videos are shared 1200% more times than links and text combined, meaning that your property is far more likely to be seen online than a property advertising with text alone. More engagements equal more leads, which ultimately means a greater chance of selling your home.
The key is quality. A photo slideshow or a video shot on your iPhone will not work as an effective marketing tool. Real estate is a visual commodity – as such, it is important that the visuals that you use are of the best possible standard. As with photography, high quality property films require specialised equipment that costs tens of thousands of dollars as well as a deep understanding of lighting, angles and sound and hundreds of hours of practice. By hiring a professional visual marketing company, you can ensure that your property film is polished an will yield the results you want and expect.