Agent Profile Films: Getting personal to gain listings
Choosing the right real estate agent to sell a home is no easy task. In fact, it can be downright daunting. In essence, home sellers are choosing a stranger to sell their most precious asset that they own. The challenge for real estate agents therefore, is to break that boundary. To stop being viewed as a stranger or ‘just another real estate agent’ and being valued as trustworthy, reliable and professional. An agent profile video has the power to do just that.
Challenge #1 - Break the boundary between being a stranger, and being a trustworthy professional.
Which quickly brings us to Challenge #2.
Challenge #2 - More and more people are searching for agents online, and they want to know all about you.
Chances are that home sellers have developed some pretty strong impressions of you long before you meet face to face.
Realestate.com.au suggests that when searching for an agent, home sellers should conduct an extensive online search. During this search, they explore the agent’s website, blog and/or social media, and reviews from previous clients.
Whilst doing this search, 79% of people looking for agents want to hear about your local knowledge and experience in the industry. They are also looking to find out about your personal strengths and strategies when it comes to selling homes.
Are you communicating this information online, and to the community?
Maybe you are – via your personal blurbs on your agency website perhaps. Or by posting your listings onto your Facebook page. But then we come to challenge #3. Or is it an opportunity?
Challenge / Opportunity #3 - 20% of viewers will read content in its entirety, but 80% of viewers will watch a video.
People are time poor. Or they have short attention spans. Or they are lazy. Whatever the reason, we rarely like to sit down and read a huge chunk of text. Especially when it comes to trying to narrow down the right agent out of the hundreds that may operate in your local area. A video agent profile will grab their attention, and they will be far more likely to watch the content in its entirety. Which means, they will learn more about you, and will be more likely to trust you. By seeing you speak and engage with the camera, sellers are far more likely to feel like they know you and understand how you communicate, and how you will communicate to prospective buyers. The fact that you even have a agent profile shows that you are on top of marketing trends and will be using the latest techniques to sell a home.
You may also have filmed some testimonials from previous clients to include in your profile. This is a great marketing tool. When potential clients see past clients vouch for you, they are more likely to believe the testimonials.
A strong agent profile video will help sellers find you, understand you and trust you. Which ultimately makes it more likely that they will choose you over someone without a video agent profile.
It means showing prospective clients what you are about, not just telling them. Filming you at multiple locations allows viewers to see you in action. They can see you facilitating open homes, working on your marketing and selling homes.
At Elite HD Media we tailor your agent profile video so that it is unique, personable and addresses your key points of difference. This allows vendors to feel like they know you and can make an informed decision.