AGENT PROFILE VIDEOS:
Getting personal to gain listings
Choosing the right real estate agent to sell a home is no easy task. In fact, it can be downright daunting. In essence, home sellers are choosing a stranger to sell their most precious asset that they own. The challenge for real estate agents therefore, is to break that boundary. To stop being viewed as a stranger or ‘just another real estate agent’ and being valued as trustworthy, reliable and professional. An agent profile video has the power to do just that.
Agent profile video examples
GET IN TOUCH TO DISCUSS YOUR AGENT PROFILE VIDEO
Let’s take a look at some of the ways an agent profile video will work for you to build your brand and gain listings.
1) Agent Profile Videos break the boundary between being a stranger, and being a trustworthy professional.
One of the key purposes of an agent profile video is to communicate to prospective sellers (and buyers) why you are trustworthy. Some of the ways this can be achieved include:
- Communicated your sales records in the area
- Showcasing any industry awards you have received
- Speaking about how long you have lived/served in the area
- Showing how you participate and contribute to the local community
- Talking about your marketing/sales approach
By addressing these points in your profile video, potential clients have their concerns alleviated and will be more confident in choosing you to assist them in selling or finding their home.
Once you have your profile, it is important that you consider where you are showcasing it to ensure potential clients have a chance to see it. Which brings us to our next point –
2) More and more people are searching for agents online, and they want to know all about you.
Chances are that home sellers have developed some pretty strong impressions of you long before you meet face to face.
Realestate.com.au suggests that when searching for an agent, home sellers should conduct an extensive online search. During this search, they explore the agent’s website, blog and/or social media, and reviews from previous clients.
Whilst doing this search, 79% of people looking for agents want to hear about your local knowledge and experience in the industry. They are also looking to find out about your personal strengths and strategies when it comes to selling homes.
Are you communicating this information online, and to the community?
Maybe you are – via your personal blurbs on your agency website perhaps. Or by posting your listings onto your Facebook page. But then you discover…
3) 20% of viewers will read content in its entirety, but 80% of viewers will watch a video
People are time poor, and it is harder than ever to hold a person’s attention. Whatever the reason, people rarely like to sit down and read a huge chunk of text. Especially when it comes to trying to narrow down the right agent out of the hundreds that may operate in your local area. A video agent profile will grab their attention, and they will be far more likely to watch the content in its entirety. Which means they will learn more about you, and will be more likely to trust you.
By seeing you speak and engage with the camera, sellers are far more likely to feel like they know you and understand how you communicate, and how you will communicate to prospective buyers. The fact that you even have an agent profile shows that you are on top of marketing trends and will be using the latest techniques to sell a home.
You may also choose to include some testimonials from previous clients to include in your profile. This is a great marketing tool. When potential clients see past clients vouch for you, they are more likely to believe the testimonials.
4. An agent profile video will help sellers find you
A strong agent profile video will help sellers find you, understand you and trust you. Which ultimately makes it more likely that they will choose you over someone without a video agent profile.
It means showing prospective clients what you are about, not just telling them. Filming you at multiple locations allows viewers to see you in action. They can see you facilitating open homes, holding a successful auction, working on your marketing and selling homes.
At Elite Media we tailor your agent profile video so that it is unique, personable and addresses your key points of difference. This allows vendors to feel like they know you and can make an informed decision.
To find out more about how you can use video to market yourself as an agent, visit our page on content and brand videos for real estate agents.