Should I use video for my next real estate listing?
Video is a powerful marketing tool. If you are not already, here are some of the reasons you should be using video for all of your property listings.
1) People are VISUAL
People like to see visuals, and when it comes to purchasing their new home, the more that they can see the better.
2) Buying property is an emotional process
And a real estate video can build an emotional connection between potential buyers and the property. By carefully highlighting the property’s best attributes, and showcasing proximity to schools and surrounding amenity, video can help potential buyers to visualise how their lives will be if they were to purchase the property.
3) People like a good story
3D scans and photos serve a purpose in communicating the technical aspects of a home, but they fail to capture one critical aspect. The story. What lifestyle can be enjoyed in this home, in this area? How will I feel living here? This is something real estate videos can communicate.
Our award winning Bespoke Films are story driven property films produced with the target buyer in mind. Take a look at two of our Bespoke Films below.
4) The property industry is competitive, and you need your listings to stand out
Every home, of every price point, is competing against properties of a similar price range. What makes one $300,000 home stand out from another $300,000 home in a similar area? How it is positioned in someone’s mind, and how the property is perceived. A real estate video can lift value perceptions of a property by showcasing the property’s best features.
5) You are selling more than a home
Content marketing is critical in real estate. Are you being seen in the market? How do potential sellers and buyers perceive you? Every listing is an opportunity to market yourself. Get yourself in front of the camera, and become known in your community as an agent who cares about quality marketing, and understands the value video can add to a home’s final selling price.
6) Video is here to stay
YouTube is the second most used search engine on the internet. People are consuming more video than ever before. So if you are not using video, you are missing out on a huge number of potential clients.
A note of caution...
Not all videos are equal. When choosing a video production supplier, it is important that you keep in mind the purpose of the videos you are putting out there. The goal is to grow interest and increase value perceptions of the property. Cheap, poorly produced videos will reflect negatively on your marketing choices as an agent, and your values.
We’ve had people tell us in research that the moment they see the video is just photographs with some music and a voiceover, that’s the last time they will engage with that listing and they don’t feel good about that agency. So that’s poison absolutely. Be very careful with your video content. – Nigel Dalton, REA
On the other hand, a professional, polished property video that considers the target buyer and your brand as an agent improves your positioning and the property’s positioning in the market.
The takeaway here is that if you are going to do property videos, you need to do it right. To find out more about our high quality real estate video services that will help you boost leads and qualify buyers, please click on the button below to get in touch. You can also visit our page on real estate videos and high end real estate videos.