What are induction videos and how can they grow your business?
Onboarding and inducting new employees your the business
The induction process in any business is a major part of employee or contractor onboarding. An great induction process will ensure that a new recruit understands all aspects of their role and the company’s culture.
There are a number of challenges that come with effective inductions. If you’ve ever delivered induction sessions, you would know that it can be hard to make sure your message stays the same every time. You’ll also know the time costs involved with inducting staff and contractors that may only be working on site for a short time.
The bigger your business, the more varied this message. And the larger these time costs can become.
Stages of the induction process may be getting delivered by members of the business that are not usually involved with the image of the brand. This may affect the impression new hires have of the company they have just become a part of.
What is an Induction Video Production?
An Induction Video Production is a strong way of delivering company information simply, quickly and concisely. The video series should orientate the inductee to the business. This includes giving them an overview of the company’s mission and values. The videos should also give them the knowledge they need to do their jobs safely and successfully.
An effective Induction Video Program saves your business time, money and headaches by ensuring onboarding information is presented in an engaging, effective and consistent way.
Induction videos are an asset for your business. They are a tool that can be used to help you scale well. Videos can be referred to by contractors and staff as needed to refresh information. The accessibility of video content reduces chances for errors.
What are the elements of an effective Induction Video Production?
1) Keep it ENGAGING
An good Induction Video Production balances engagement with amount of information shared. It should clearly reflect and communicate the company’s brand, mission and values.
There is no point having an induction video that is so dry that people quickly tune out. Or that is so long that they feel overwhelmed.
2) Keep it RELEVANT
The information should be relevant to the viewer and their role within the company. This may mean that you may have different versions of an induction video for different job roles. Eg. A short term contractor should and would have a different induction program than a new long term employee who works in the office.
3) Keep it ON BRAND
An induction video can be one of the first experiences a person may have of your workplace. It is important that these videos reflect your culture and how you wish your brand to be perceived. A boring or poorly presented induction, whether by a person or a video, can leave a long lasting negative impression.
4) Provide an opportunity to APPLY THEIR KNOWLEDGE
A good induction video program should give an inductee the ability to recall key information. Using multiple choice quizzes at the end of each section of the induction program is a fun way to challenge the inductee. Quizzes allow staff to apply the knowledge that have just learnt and reinforce their understanding.
Types of Induction Video Productions
Each industry, and each workplace, have their own induction processes that they follow. Our induction videos and eLearning courses are designed to engage and educate viewers, no matter what the content matter.
Safety Induction Training Videos Productions may include:
- Lifting and carrying
- Manual handling
- Accident, incident and near miss reporting
- Code of conduct videos
- Food Safety & Handling Videos
- School Road Safety Videos
- Other Construction and Building site videos (processes and procedures)
Induction Videos for new employees may include:
- Emergency evacuation videos
- Customer service training videos
- Software introduction and training videos
- Culture videos
- Code of Conduct Videos
End to end production services
Elite Media offer end to end production services for the creation of your induction video series.
- Concept development
- Shortlisting and planning
- Videography services
- Drone Videography services with our CASA certified pilot
- A dedicated Production Manager for your project
- Talent sourcing, prop sourcing and location scouting
- Post production services, including edit, colour grade, sound correction, effects and transitions
- Music Licensing
- Simple animation and text graphics
- Export and delivery
- Free round of revisions