Lifestyle Photography for Real Estate
Lifestyle photography for real estate is when your property photographer moves beyond their normal shots and allow viewers to look at the home through a different ‘lens’. These photos help to build an emotional connection with the property. These photos invite buyers to think about themselves living the lifestyle that the home (and area) has to offer.
Think ‘magazine spread’. A crackling fireplace. Champagne on the deck. A twilight soak in the spa. Or maybe you would prefer showing the community lifestyle. Some joggers down at the park across the road. People eating at a nearby cafe or a surfer hitting a wave at the beach. You may be thinking from these descriptions that lifestyle property photography may not be the right choice for every listing. And you would be right. Sure, every property has something to love about it, but not every property is selling a lifestyle.
You may think about using lifestyle real estate photography if you:
-Want to try a new way to make your photos stand out
-Are working in the high end property market, or have listed a property with great views or that is close to places of interest
-If you simply like the look of lifestyle photography and mixing things up.
To talk about whether lifestyle photography is the right choice for your next real estate photo shoot, contact us!