BEST PRACTICE FOR MARKETING YOUR TESTIMONIAL VIDEOS
How to make the most of your testimonial video
You have received your happy customer testimonials on video. But where should you use the video testimonial so people see it? You want to make sure that your video testimonials are being viewed, and by the right people. Put in the right spot, these testimonials can boost viewer’s trust and perception of you and your business.
Check out our tips below on how you should promote video testimonials from your clients.
EMAIL IT TO/SHOW THE VIDEO TESTIMONIAL TO YOUR CLIENT
The first place to start when marketing your video testimonial is to send it to the client who was filmed. Write a note thanking them for taking the time to give the testimonial for you. Not only is the nice thing to do, but your client may be excited to see themselves. So excited in fact, they may choose to share the video with their own network!
PUT THE VIDEO TESTIMONIALS ON YOUR WEBSITE
The next step is to put the videos on your website. When choosing where to put testimonial videos on your website there are a few ways you can go. These are based on the design of your site as well as what you think will work best for you.
Home Page. Testimonials on your home page are a great peace of mind for new clients. These clients may be only giving a few seconds to judge whether your business is worth a deeper look. Having testimonials front and centre lets viewers know that you are a quality business in your industry.
Testimonial Page / Customer Case Studies. If you plan on having a few testimonial videos filmed you may want a testimonial page. Remember the suggested number of video testimonials is 3-6. You may also think about a customer case study page. This will be a place people can come to view all your testimonials. This page should also highlight the range of problems you solve or benefits you provide.
Next to relevant content. If your business covers a range of services or products, you may want to include a testimonial for each. The best place to have these testimonials is on the page of your website that talks about that product. This way clients do not need to go seeking out relevant testimonials. All the information they need to make a decision is in the one place. Placing testimonial videos next to relevant content allows you to engage customers with the right information, at the right time.
SHARE VIDEO TESTIMONIALS ON SOCIAL MEDIA
In addition to your website, you should also share your testimonial video across all your social media channels. This means your video should be shared across your Instagram, Facebook, LinkedIn and YouTube business pages.
EMAIL CUSTOMER TESTIMONIALS TO YOUR NETWORK
Another place you can put your testimonials videos is in your emails. Links to videos have been shown to boost the effectiveness of email marketing. Video increases click through rates of emails by a huge 200-300%. Furthermore, using testimonials in emails allows you to catch new clients in the early stages of the sales cycle. Viewing the testimonials may help them move from considering your product or service to buying it. Even regular customers like seeing how you have helped others. It may even provide them with an incentive to use more of your products or services!
PUT A QR CODE ON YOUR PRINT MARKETING
Ways to promote client testimonial videos are not only limited to your online marketing activity. QR codes are easy to make through websites such as http://www.qrstuff.com. What is better is that they can be used in all your print marketing.
USE YOUR VIDEO TESTIMONIALS IN OTHER CONTENT MARKETING VIDEOS
The footage from your client testimonials can be used in a number of other videos about your business. A testimonial from a client is great to include in an employee or company profile video. They can also be used in videos to promote your business or teach clients about a product or service.
To find out more about testimonial videos, or to have a chat, please CONTACT US.