The Top Videos for Businesses in 2023
2023 Video Trends for Business
Note – some of this information is from an old post that has been updated for relevancy for the year 2023.
During hard times staying on top of your marketing is so so important because every lead becomes that much more valuable. When the original version of this post was written back in 2019 we were referring to the COVID pandemic. Now heading in to 2023, the same can be said about the rising costs of living and of doing business that is being felt not just nationwide but globally.
When times are tough and money is tight, it can feel like advertising is the place to cut back. But the opposite is true. When people are pinching their pennies and spending less, you want to make sure that they people that are spending, are spending with you. And the way to achieve that is through marketing that will allow your business to be SEEN and HEARD.
It's time to say 'hello' to video
So how can you best use video in 2023 to stay ahead in the game? Check out our recommendations on the Top Videos for Businesses in 2023.
Case Study Videos
Case study videos showcase the journey experienced by one of your clients when engaging with your product or brand. Often these are captured at your client’s workplace or home (wherever they use the product). Case study videos look at the problems faced by the client prior to engaging you, and then the benefits they’ve experienced after. It helps potential buyers see how you’ve helped people and businesses similar to them and with similar problems to them. Hearing the client speak about their journey first hand increases the trust in your brand and your brand’s overall authenticity. And with 90% of shoppers saying they are swayed by online reviews, Case Study Videos have huge potential for increasing lead generation and the quality of enquiry your receive.
Product Explainers and Demo Videos
The Explainer or Demo Video is video which, as the name suggests, either explains your product or service and/or demonstrates how it works. So if it is a vacuum you might have a video showing the vacuum effectively cleaning up a mess. You may also talk about some of the features that make your vacuum better than others available on the market.
If you have a service, it might be a video that communicates how you operate with and for your clients to get the best results.
Explainer videos are popular with consumers. Studies show that 95% of people have watched an explainer video to learn more about a product or service. And 84% of consumers in another study were convinced to buy a product or service after watching a brand’s video.
Why? You are more likely to trust what you can see and experience, and an explainer or demo video creates the opportunity for this trust to develop.
Explainer and Demo videos can be shared on social media, shared with your database via email, and on your website.
Shorts and Reels for Socials
YouTube, Facebook, Instagram, TikTok – they are all embracing the vertical video. And so are consumers. Vertical videos are easy to watch (no flipping that screen) and easy to consume – especially in reel, story of short form – watch one, scroll to the next. Vertical videos are often short consumable video ‘bites’ or around 5 – 20 seconds or so in length. However they are not exclusively, with more and more verticals also taking a longer form, such as product demos and explainers.
Videos made for socials can be professional made promotional ads for products and services, or they can be DIY with business owners speaking directly to consumers from their iPhone. The key to success here is to be consistent and continue posting and engaging with your followers on a regular basis.
Culture and Recruitment Videos
In times where there is a battle for high quality staff, a video can help your company’s recruitment ad stand out from the pack. It is no wonder that culture and recruitment videos are looking to be one of the most popular types of videos produced by businesses in 2023. Show people your culture, what you stand for and how you operate. A Recruitment video will help you to attract the right types of people to your company saving you headaches in the long run.
Your recruitment video has attracted some great candidates and you’ve selected your new team member. You now want to ensure that this new member of the crew has all the information and tools they require to succeed at their job.
With more and more team members working from home or remotely, interstate or even overseas, consistent quality employee inductions can becoming challenging to implement. Induction videos for business ensure that each new hire is provided the same information, in the same way. You can be sure that information is delivered in a way that is on brand, and that no vital gaps are left. Plus they are nice and easy to access, and employees can review the videos as many times as they want if they would like to double check a process. In this way, induction videos provide new team members with the best chances for success.
Informational / Educational Videos
Share knowledge. Whether creating videos for internal use, to share with your client base or subscribers, people love to learn through video.
Sharing information with your clients or members of your community helps to enhance the value that you offer them, and may minimise time spent troubleshooting or explaining how to complete repetitive tasks or forms. They also help to show that you are an expert in your field.
Training videos for businesses save valuable time and money, and help to ensure that all employees have access to the same information. Again, these videos can be used as a point of reference if a staff member does not know, or has forgotten, how to complete a task. Educational videos allow for self guided learning and can add value to your business.
Profile / Brand Story Videos
A Profile Video is a fundamental video for your business shows viewers who you are as a company, what you do, and your why.
A Profile Video or Brand Story Video is an important tool to help shape how clients, prospective clients, and the community see your company.
These should be showcased proudly on websites, on your socials, linked in your email signature, and anywhere where people are exposed to your business.
Check out a few examples of Brand Story / Profile Videos below.
How many of these videos does your business have already? What are you missing? To chat about your video marketing strategy for 2023 with a member of our experienced team, please fill in the form below.