The 3 Phases of Video Production
Your end-to-end guide to the video production process
There is a lot more to video production that can meet the eye. While a video production team may only spend a couple of hours with you on site, the majority of our work happens behinds the scenes.
The time spent working on a project prior to filming is called pre-production.
The phase where everyone is on location to film the video is called the production phase.
Lastly, the time spent working a project after filming is called post-production.
Each of these three phases are equally important in the creation of an effective video.
PHASE #1
The Pre-Production Phase
Pre-production is the planning of all areas of the video to make sure everything runs smoothly on the day. The level of pre-production needed changes from project to project.
Below are the services we offer during the pre-production phase.
- Meeting with the client
- Concept development and strategy
- Message refinement and copywriting
- Scheduling
- Shot listing and planning
- Location scouting and hire
- Talent audition, hire and management
- Hiring of additional external suppliers as needed – such as photographers, hair and make-up artists and stylists.
- Prop sourcing
- Approvals
The message, concept and shot list are then finalised, the location acquired and the talent hired. Next, a run sheet with the schedule for the shoot is written up. Pre-production may take anywhere from a couple of days to sometimes months to pull together. This depends on the complexity of the shoot. If filming for a television commercial, pre-production also includes getting the ad concept approved by the relevant regulatory bodies.
It is important when planning your video projects to take into account time for planning. Effective Pre-Production ensures an end product that meets the expectations of all involved – in look, feel, messaging and budget.
This moves us into the next phase of Video Production – the Production phase.
PHASE #2
The Production Phase
The Production Phase includes the days where the film crew is on site and filming the content. Production services may include:
- Lighting
- Sound capture
- Filming
- On-site production and talent management; and
- Direction.
The crew works together using the tools created during the pre-production phase. These tools allow the team to produce visuals that capture the look, feel and messaging required for the video.
PHASE #3
The Post-Production Phase
After filming has completed, we enter what is typically the longest phase of the production process – the Post Production phase.
Post -Production services are listed below.
- Wrangling the data
- Organisation of data
- Reviewing footage
- Editing of footage
- Colour and sound correction
- Creation of animation and graphics
- Music sourcing and licensing
- Effects
- Proofing and quality control
- Rendering
- Exporting
- Approvals and changes
- Final delivery
During post-production, the footage is put together to produce the final video. Music is added, animations and graphics are developed and incorporated, and colour and sound is corrected. The video is reviewed to ensure that the first cut aligns with the concept and plannings from pre-production. The initial cut is then exported and uploaded to the client. This part on its own can take several hours due to the file size.
From here the client will review the video and may ask for changes. If the change is included in the scope of the project, then these will be made. If not, these changes will be reviewed by the production team and a quote for the changes will be supplied.
Once final approval is provided, the video is delivered to the client and/or uploaded to the broadcaster.
The effective execution of the three Phases of Video Production is essential for a quality video project. Our team at Elite Media aim to make this process as seamless and simple as possible for you. Located in Melbourne, we produce effective, create videos for businesses Australia-wide. To discuss your upcoming video project, please reach out using the form below.